Case Studies

Eight projects that illustrate how systemic strategy works in practice: what the engagement looked like, what the system analysis revealed, and what changed as a result.

How a self-learning supply chain cut 285,000 barrels of oil per year
IKEA

How a self-learning supply chain cut 285,000 barrels of oil per year

The IKEA catalogue has an energy footprint the size of South Carolina's economy. The question was not how to print less, but how to make the supply chain learn.

Supply chain
The most ambitious sustainable office ever designed
Schiphol

The most ambitious sustainable office ever designed

For Schiphol, the Catalyst building set sustainability targets no office building had achieved. The project proved they were not aspirational. They were buildable.

Built environment
From ambition to roadmap: Heineken's circular transition
Heineken

From ambition to roadmap: Heineken's circular transition

Heineken wanted to go 100% circular. The challenge was turning that ambition into a sequenced, governed transition plan that a 17-person multidisciplinary team could own.

Beverage
Building sustainability capacity in Vietnam's packaging industry
Starprint Vietnam

Building sustainability capacity in Vietnam's packaging industry

Vietnam's packaging industry faces mounting regulatory and market pressure to demonstrate sustainability performance. Starprint chose to lead rather than follow.

Packaging
Systemic grantmaking: redesigning how philanthropy creates impact
IKEA Foundation

Systemic grantmaking: redesigning how philanthropy creates impact

The IKEA Foundation funds agricultural livelihoods programs across Africa and India. The question was whether grants could be structured to shift systems, not just support beneficiaries.

Philanthropy
Regenerative agriculture at national scale in Egypt
Egyptian government

Regenerative agriculture at national scale in Egypt

Egypt's agricultural future depends on desert cultivation, water efficiency, and regenerative systems operating at national scale. This project designed the 50-year strategy.

Agriculture
Can the Netherlands be CO2-neutral by 2040?
Dutch Ministry

Can the Netherlands be CO2-neutral by 2040?

The Dutch ministry asked what projects are needed to make the Netherlands CO2-neutral by 2040. The answer was not a list of projects. It was a data system.

National policy
Designing a regenerative neighborhood from first principles
ReGen Villages

Designing a regenerative neighborhood from first principles

Half an hour from Amsterdam, a new kind of neighborhood integrates vertical farms, aquaculture, renewable energy, and AI management into a single regenerative system.

Residential development

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