Thinking
Thinking
Five long-form essays on what systemic strategy actually involves: how it differs from conventional planning, how cases unfold in practice, and what the evidence says about transitions that succeed.
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What systemic strategy actually means
Conventional strategy optimizes for a model of the world. Systemic strategy works on the world itself, tracing causes, feedbacks, and time delays to find where small interventions produce large, durable results.
How IKEA learned to see its supply chain
A global paper supply chain is not a procurement problem. It is a learning problem. What the IKEA engagement reveals about the difference between optimizing a system and understanding one.
Heineken’s circular transition
100% circular is an aspiration most organizations cannot yet turn into a roadmap. What Heineken’s transition reveals about the sequencing decisions that determine whether a circular ambition becomes a circular operation.
Why context-based goals outperform targets
A target is a number with a date. A context-based goal is a number derived from the real state of the system the organization depends on. The difference determines whether strategy is connected to reality or not.
The governance of transitions
Most transition plans describe destinations. Few specify who makes which decisions, at which thresholds, and with which authority. Governance is where transitions succeed or stall.